JIHAD DOUGHAN
Creative Director · AI-Powered Creative Leader
Former Head of Creative, Al-Futtaim · Dubai
My Creative Vision
I lead creative for fashion, beauty, lifestyle and retail brands, from the campaign idea through motion, video and launch. I use AI to produce more work, faster, without lowering the standard.
Creative Experience
10+ years across agencies (TBWA\RAAD, Havas Middle East) and in-house teams (Emaar, Al-Futtaim). Most recently Head of Creative at Al-Futtaim Retail, leading creative for Ted Baker, AAPE, Marks & Spencer, Sandro, Maje and more across the GCC and Asia, working with in-house creatives, marketing teams, agencies and vendors. I still work hands-on in motion and video editing.
Work That Speaks
Each project tells a story of craft, execution, and creative thinking at scale.
Showcase
What They Say
Eric Meulien
VP of E-commerce, AI Transformation, Data Science & Digital Strategy
Al-Futtaim
Creative leadership transformed our campaign, marrying our vision with impactful content that resonated with our audience
Recognitions
Work at Havas Middle East
Durex "Everyday Celebrations"
Bronze, Dubai Lynx 2021 · Silver, Lisbon International Advertising Festival 2020
NatGeo Abu Dhabi "Overshoot Calendar"
Bronze, Lisbon International Advertising Festival 2020, Design / Calendars
National Geographic "Moments"
Silver, Cresta Awards 2020, Digital Design / Use of Photography
